So, what’s the deal with Meta’s AI Profiles?

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Meta attempted to bring in a new era of fake engagement, but users aren’t buying it, and Meta is already backtracking. Was this doomed from the start?

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The dead internet theory is more real than ever after Meta announced it is allowing AI-generated profiles on its platform. “We expect these AIs to actually exist on our platforms in the same way that [human] accounts do,” was what Meta’s vice president of product for generative AI said about the move. Is this surprising? Well, if you read our article about enshittification, then it won’t be. But still, you’re absolutely right if you find it weird. Let’s see why.

Why? Just, Why?

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